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EDRA was born in Tuscany in 1987 when siblings Valerio and Monica Mazzei, the entrepreneurial visionaries behind the family business, joined forces with artistic director Massimo Morozzi. Together, they reimagined Italian furniture design by merging Tuscan craftsmanship with pioneering technology. From the sculptural Flap sofa to the poetic Pack sofa and the hand-woven Vermelha chair, each creation speaks to EDRA’s philosophy of rarity and innovation. With patented materials like Gellyfoam® and Smart Cushion, the brand crafts collectible works that unite comfort, culture and enduring beauty, transforming interiors into living galleries.
Luxury Sofas, Italian Designer Chairs, Contemporary Armchairs, Sculptural Coffee Tables, Modern Beds, Luxury Mirrors, Designer Lamps, Tuscan Craftsmanship, Gellyfoam® Innovation, Smart Cushion Technology, Modern Italian Design, Collectible Furniture
Architectural Residences, Luxury Penthouses, Boutique Hotels, Private Art Collectors’ Homes, Contemporary Villas, Design Museums, High-End Corporate Lounges
EDRA’s unique proposition lies in its ability to merge advanced material science with the soul of Tuscan handcraft. Unlike brands that pursue volume, Edra embraces rarity, producing limited works that transcend fleeting trends. Each creation is sculptural yet inviting—designed to transform interiors into living galleries where art, comfort, and innovation coexist seamlessly.
“At Maison Sia, we curate moments of transcendence where design ascends beyond function into the realm of art. Edra's unparalleled mastery of form and emotion embodies this rarified philosophy. Each creation—a sculptural revelation of technical virtuosity and expressive intention defines the pinnacle of contemporary design excellence. Introducing Edra to India was an intuitive evolution of our commitment to extraordinary design narratives. Here, among centuries of artistic heritage, these masterpieces find a natural sanctuary—their sculptural elegance and emotional resonance resonating with the discerning cognoscenti who understand that true luxury lies in the sublime dialogue between space and exceptional form.”
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