EDRA

Standway

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Description
About The Artist
Style Guide
FAQ

Description

Timeless Design, Monumental Presence

Standway by Edra redefines the concept of a sofa—an architectural composition that balances sculptural grandeur with flowing softness. With a commanding silhouette that merges classical poise and contemporary ingenuity, it becomes the soul of any space, from refined heritage homes to bold, art-driven interiors. Its round wooden feet, available in four color finishes, give the illusion of suspension, creating a poetic sense of weightlessness—“feet that don’t belong to the sofa, nor the floor.” The base-tray is crafted from durable poplar plywood, supported by a robust steel structure and precision-engineered mechanisms that ensure stability beneath the surface elegance.

Smart Cushion Technology & Adaptive Comfort

At the heart of Standway’s innovation is Edra’s exclusive Smart Cushion technology—an intuitive system that allows backrests and armrests to respond with the lightest touch. Whether sitting upright, reclining, or lounging freely, the cushions shape themselves to your body and posture in real time. The interior is layered with polyurethane foam, Gellyfoam®, synthetic wadding, and goose down, delivering an immersive, cloud-like experience. This isn’t just comfort—it’s luxury that listens and adapts. Despite its avant-garde appearance, Standway remains deeply user-centered, offering flexibility without compromising on visual drama.

Refined Craftsmanship for Expressive Spaces

Standway is more than a seating solution—it’s a signature piece, designed to anchor the most distinctive interiors. Wrapped in a specially developed upholstery fabric—substantial, soft, and technically removable—it gracefully accommodates two- and three-seater formats as well as expansive linear or curved arrangements. Ideal for open-plan living areas, curated showrooms, or modern salons, Standway speaks to those who value form, function, and expression in equal measure. With Edra’s masterful craftsmanship, every detail is considered, and every presence unforgettable.

About The Artist

EDRA

Edra is a beacon of Italian design excellence, where innovation, artisanal mastery, and bold creativity converge to shape truly original furniture. Founded in Tuscany in 1987 by Valerio and Monica Mazzei, Edra evolved from a family furniture business into a vanguard of global design. Guided initially by artistic director Massimo Morozzi, the brand sought to create “superlative furniture”—pieces where cutting-edge technology meets the poetic touch of handmade tradition. Rooted in the Greek word ἕδρα, meaning “a place for philosophical discussion,” Edra views design as a form of inquiry and emotional expression. Every creation—from iconic sofas to sculptural seating—embodies a unique dialogue between comfort, craftsmanship, and visual drama. Rather than chase trends, Edra crafts timeless works that are as enduring as they are avant-garde, uniting unexpected materials, sensual forms, and a deep reverence for human experience.

One of the most profound voices shaping Edra’s legacy is Francesco Binfaré—a designer hailed as the poet of domestic space. Born in Milan in 1939 and shaped by the quiet beauty of Valtellina, Binfaré’s work is deeply attuned to gesture, posture, and emotional storytelling. After pioneering research and creative direction at Cassina in the 1960s, he joined Edra in 1992 at Morozzi’s invitation. His creations, including the iconic Standway, are not just furniture—they are vessels of intimacy and imagination. “Standway is the sofa,” Binfaré explains. “It is the ideal, the essence of the image. It wins only if it is liked. And it is liked because it is beautiful.” Honored with the 2022 Compasso d’Oro ADI Career Award, Binfaré continues to challenge conventional definitions of form and function. With Edra, he crafts not just objects, but experiences—designs that move, adapt, and endure as quiet yet powerful reflections of the human condition.

Edra remains a sanctuary for visionary design—where each piece is a testament to the brand’s unwavering dedication to beauty, innovation, and emotional resonance. From its Tuscan roots to the global design stage, Edra continues to redefine what furniture can be: not merely objects of use, but works of art that live, breathe, and evolve with their surroundings. Guided by a philosophy that places the human experience at its core, Edra’s creations transcend time and trend, offering a profound and poetic presence in every space they inhabit.

Style Guide

The Standway by Edra is a commanding presence, ideal for expansive interiors where its sculptural silhouette can be fully appreciated. It belongs at the heart of a high-ceilinged living room, a contemporary open-plan lounge, or a curated art-centric penthouse suite. Rooms with generous natural light and minimal architectural interruptions allow its design language to take center stage. In modern villas or urban lofts, it can anchor the space with quiet grandeur while providing a luxurious seating experience. The following design guide offers expert insight into how to seamlessly integrate Standway into luxury interiors.

Ideal Placement:

Grand Living Room or Open-Plan Lounge: Our designers suggest positioning the Standway in a spacious living room, open-plan lounge, or gallery-style setting—areas that allow the piece to be viewed and admired from multiple angles.
Away from Walls: Float the sofa away from structural boundaries to showcase its sculptural back and flowing silhouette. This placement allows natural and artificial light to enhance its curves and contours.
High Ceilings and Wide Sightlines: Rooms with vertical volume and open architectural layouts mirror the freedom of the sofa’s design. High ceilings add drama, while unobstructed views ensure its presence remains uninterrupted.
Negative Space Matters: Ensure a perimeter of approximately 1.5 to 2 meters around the sofa. This spacing preserves its visual dominance and offers relaxed movement throughout the area.
Rug as a Zone Anchor: Use a large-format rug in soft matte textures—silk-blend, viscose, or hand-tufted wool—to gently define the area. The rug should support the design without competing for attention.

Style Tips:

Embrace the “Gallery Effect”: Treat Standway like a functional art piece. Use neutral or monochromatic wall tones—think stone, warm greys, or matte off-whites—to create a clean canvas. This allows the sofa’s form and fabric to become the centerpiece without visual competition.
Curate Surrounding Furniture Sparingly: Pair with low-profile, sculptural accent chairs or pedestal side tables in marble, lacquer, or brushed metal. Avoid bulky furnishings—opt for pieces that complement rather than overshadow Standway’s silhouette.
Play with Soft Lighting Layers: Use diffuse lighting to accentuate its curves—position warm-tone LED spotlights or wall washers to highlight the backrest and arm contours. Combine this with elegant floor lamps or pendant lights to create ambient depth.
Choose Artwork that Resonates, Not Competes: If placing artwork nearby, select minimalist or abstract pieces that echo the fluidity and palette of the Standway. Framed black-and-white photography or monochrome canvases can add sophistication without drawing attention away.

From Our Designers

A Curated Styling Tip for Special Effect

Our designers suggest placing the Platinum Candle Max 16 by Baobab Collection Platinum Candle Max 16 on a minimalist stone or glass side table adjacent to the Standway. This arrangement not only accentuates the sofa's sculptural form but also introduces a warm, inviting glow that enhances the room's overall ambiance. The candle's sleek design and subtle shimmer harmonize with the Standway's contemporary aesthetic, creating a cohesive and luxurious setting.

FAQ

What makes the Standway by Edra different from other luxury sofas?

The Standway by Edra is not just a sofa—it's a sculptural installation that elevates any interior with its monumental presence. Designed with Edra’s patented Smart Cushion technology, it offers dynamic comfort that adapts to your posture, making it a blend of expressive form and personalized function. It’s ideal for collectors, design enthusiasts, and homeowners seeking statement-making pieces that are both art and utility.

Where is the ideal place to showcase the Standway in a home or space?

The Standway is best placed in grand living rooms, open-plan lounges, or design-forward environments with generous space and high ceilings. Our designers recommend floating the piece away from walls so that its sculptural silhouette can be appreciated from all angles, much like a gallery installation. It performs beautifully in spaces with architectural openness and natural light.

How can the Smart Cushion technology enhance my day-to-day comfort?

Edra’s Smart Cushion system allows the backrests and armrests to be reshaped with light pressure, making it highly responsive to your movements. Whether you wish to sit upright, recline, or lounge in a more casual position, the Standway transforms to suit your body, delivering both support and softness exactly where it’s needed. This makes it ideal for daily relaxation as well as formal entertaining.

How should I care for and maintain the Standway to preserve its quality?

Use a soft brush or vacuum with a fabric-safe attachment to remove dust and debris from the upholstery. For minor spills, gently blot with a dry, absorbent cloth , avoid rubbing or using harsh chemicals. Avoid prolonged exposure to direct sunlight to maintain the fabric’s color and integrity over time.

Is the Standway suitable for commercial or gallery-style spaces?

Absolutely. The Standway's bold scale and refined design make it a perfect fit for high-concept showrooms, hospitality suites, and curated gallery environments. Its ability to adapt to varying spatial moods while maintaining a commanding visual presence makes it especially appealing for interiors where aesthetic storytelling is key.

Will I need to assemble the product myself?

Not at all. We offer complimentary white-glove delivery and assembly for all our furniture pieces. Our team will carefully assemble the product in your space, ensuring everything is perfectly set up before they leave. All you need to do is sit back and enjoy your new piece.

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malachite-green Malachite Green
pompei-red Pompei Red