Vermelha
Vermelha
Vermelha
Vermelha
Vermelha
Vermelha
Vermelha
Vermelha
Vermelha
Vermelha
EDRA

Vermelha

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A Sculptural Embrace of Craft and Innovation

The Vermelha Armchair by Edra is an extraordinary fusion of contemporary design and artisanal mastery. Visually dynamic

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  • This piece is crafted exclusively upon order, with meticulous craftsmanship and international transit involved.
  • A personalized delivery timeline will be shared with you upon order confirmation.

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Description

A Sculptural Embrace of Craft and Innovation

The Vermelha Armchair by Edra is an extraordinary fusion of contemporary design and artisanal mastery. Visually dynamic and structurally bold, this wrap-around chair is defined by its iconic silhouette formed from 500 meters of vibrant, manually twisted rope. Woven directly onto a painted tubular steel frame, each chair is individually crafted over the course of more than 45 hours, resulting in a piece that is as much a work of art as it is a functional object. The layered weaving of the rope creates not only its captivating texture but also its unique form of cushioning and volume.

Material Mastery and Handcrafted Precision

Built upon a robust foundation of painted steel tubing and solid aluminum legs, the Vermelha Armchair achieves both visual lightness and structural durability. The progressive layering of the rope—each with an acrylic core and cotton covering—creates a self-supporting seat that is both ergonomic and expressive. This manual process demands not only time but also exceptional skill, as experienced artisans intricately manipulate the rope to produce a dense yet breathable structure that conforms to the body. The result is a tactile and sculptural armchair that invites conversation, admiration, and comfort in equal measure.

A Bold Accent for Refined Interiors

Whether placed in a modern art-filled living room, a minimalist loft, or a curated reading nook, the Vermelha Armchair commands attention. Its expressive form, saturated color, and visible craftsmanship make it ideal as a statement piece within gallery-inspired or high-concept interiors. More than just seating, it adds depth, energy, and narrative to a room—bridging the gap between function and visual storytelling. For collectors, design enthusiasts, and luxury homeowners alike, Vermelha offers a compelling balance of material complexity and aesthetic clarity.

About The Artist

EDRA

Founded in 1987 by Valerio and Monica Mazzei, Edra has long been a beacon of design innovation in the global world of contemporary furniture. Emerging from a heritage rooted in fine Italian craftsmanship, Edra quickly transformed the narrative of what modern furniture could represent. With Massimo Morozzi as its first artistic director, the company embraced a bold vision: to produce “superlative furniture” that not only functions but also stirs emotion and elevates living spaces through form, material, and storytelling. Under the continued guidance of Valerio Mazzei, Edra’s ethos has been shaped by carefully curated collaborations with forward-thinking designers, each of whom brings a singular perspective to their craft.

Among these creative forces are Fernando and Humberto Campana, the Brazilian duo revered for their bold use of materials and visceral design language. The Campana Brothers are known for breaking the mold—literally and figuratively—by drawing inspiration from Brazil’s diverse cultural landscape, urban grit, and natural abundance. Their work explores the beauty of imperfection and the tension between chaos and order, often using unconventional materials to challenge traditional notions of luxury.

Their partnership with Edra gave rise to one of the brand’s most iconic pieces: the Vermelha Armchair. A striking fusion of form and freedom, Vermelha is crafted using 500 meters of manually woven red rope, each strand carefully wrapped and layered by hand over a painted tubular steel frame. This labor-intensive process, which spans more than 45 hours, transforms everyday material into a commanding design object—one that speaks as much to the hand that made it as to the home it inhabits.

For the Campanas, rope represents connection, resilience, and storytelling. In Vermelha, it becomes both a structural and symbolic element. The rope’s acrylic core and cotton casing provide form and comfort, while its layered weave creates a sculptural texture that invites both touch and admiration. It’s a design that blurs the line between chaos and craftsmanship, making each piece unique, expressive, and full of narrative weight.

Through the Campana Brothers’ vision, Edra once again proves that great design is not only seen—it’s felt. Vermelha stands as a testament to the brand’s ongoing pursuit of emotional, imaginative, and materially rich furniture that redefines the way we live with design.

Style Guide

The Vermelha Armchair by Edra is a bold statement in modern seating—equal parts design, craftsmanship, and sculpture. Created through the meticulous manual weaving of 500 meters of rope directly onto a tubular steel frame, this piece transforms artisanal technique into a visually arresting form. Each chair takes over 45 hours to complete, resulting in a wrap-around silhouette that is tactile, textural, and structurally compelling. This style guide will help you incorporate the Vermelha Armchair seamlessly into your space, highlighting its artistic presence while complementing your overall design narrative.

Ideal Placement

  • Modern Art-Filled Living Rooms: Position the Vermelha Armchair as a standalone sculptural piece near an oversized painting or art installation to emphasize its crafted complexity and visual rhythm.
  • Minimalist Open-Plan Lofts: Place it in an open space with neutral tones and clean architectural lines to let the saturated color and handwoven texture stand out as a central design element.
  • Design-Led Reading Corners: Use the armchair to anchor a cozy reading nook alongside a sleek floor lamp and floating bookshelf to blend comfort with editorial flair.
  • Gallery-Inspired Entryways: Set the chair beneath a spotlight or statement pendant light to present it as a collectible object within a curated home environment.
  • Creative Studios & Showrooms: Introduce Vermelha into fashion ateliers or luxury design offices where its artistic presence and tactile details reflect an appreciation for process and materiality.
Vermelha Armchair

Styling Tips

  • Allow for Visual Breathing Room: Keep surrounding furniture minimal and low-profile to ensure the armchair’s expressive form and woven structure remain the visual focal point.
  • Complement with Clean Geometry: Balance the organic rope layering with geometric furniture—such as cube side tables or linear lighting fixtures—to create visual contrast.
  • Highlight with Targeted Lighting: Use directional lighting or spotlighting to accentuate the depth, twists, and shadows formed by the hand-twisted rope.
  • Layer with Natural Materials: Style with accessories in marble, travertine, or matte ceramics to enhance the artisanal and grounded quality of the chair’s handcrafted rope work.
  • Incorporate Neutral Surrounds: Opt for pale wood flooring, raw concrete, or soft grey walls to allow the color and texture of the Vermelha to resonate without competition.

From Our Designers

A Curated Styling Tip for Special Effect

Enhance the visual dialogue of material and shape by pairing the Vermelha Armchair with the Crystal Candle Holder by Eja International. Its angular form and reflective clarity contrast the softness and complexity of the chair’s woven structure, creating a dynamic vignette that feels both curated and intentional. Displayed on a matte-finish side table or pedestal, the combination brings contemporary refinement to any room.

Read More
FAQ

The Vermelha Armchair is celebrated for its avant-garde design and extraordinary craftsmanship. Made from 500 meters of hand-woven rope over a painted steel frame and supported by solid aluminum legs, each piece takes over 45 hours to complete. Its wrap-around form, vibrant color, and sculptural texture make it a powerful statement piece in any refined, art-forward setting.

Though its visual impact is striking, the Vermelha is engineered for ergonomic comfort. The progressive layering of rope not only creates volume but also acts as a unique form of padding. The breathable, self-supporting structure conforms gently to the body, making it suitable for light everyday use—especially in private lounges, reading corners, or boutique-style living spaces.

For maximum visual effect, position the Vermelha Armchair in an open space where its full 360° profile can be appreciated—such as in the center of a room, beside an abstract art wall, or near a full-height window. Pair it with minimal décor and muted color tones to let its bold texture and form take center stage.

To maintain the integrity of the hand-twisted rope, dust regularly using a soft-bristled brush or vacuum with a low-suction upholstery attachment. Avoid exposure to direct sunlight and high humidity. For spot cleaning, use a slightly damp cloth with mild soap—never harsh chemicals. Given the complexity of the weave, professional cleaning is recommended for long-term upkeep.

While the Vermelha features a sturdy frame with solid aluminum legs, it is best to lift—not drag—the chair when relocating it to avoid floor damage or tension on the woven elements. Felt pads under the legs can be added for extra floor protection, especially on wood or polished concrete surfaces.

Not at all. We offer complimentary white-glove delivery and assembly for all our furniture pieces. Our team will carefully assemble the product in your space, ensuring everything is perfectly set up before they leave. All you need to do is sit back and enjoy your new piece.

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