At the creative helm is ND Lab, the brand’s in-house design atelier—an anonymous, fluid collective of artists, designers, and material experts who collaborate like composers crafting a symphony of elements. Drawing from a deep well of architectural history, ND Lab blends the rigor of classicism with the soul of the handmade. Their process is tactile, emotional, and intuitive—favoring lived-in textures, patinas of age, and materials that evolve over time. ND Lab isn’t preoccupied with trends. Instead, they seek permanence—both in structure and in sentiment.

Their latest expression, the Frost Bookcase, reflects this pursuit of stillness and structure. Conceptualized as a piece of “invisible architecture,” Frost features a transparent glass frame that dissolves into its surroundings, allowing its contents—and the Secolare wood shelves—to take center stage. These shelves, available in Black or Natural finishes, or in Ash wood tones like Absolute Black, Moka, Caramel, and Tinta Noce, anchor the piece in warmth. The interplay between the weight of aged wood and the airiness of glass is not accidental—it’s a study in balance. Measuring 40 x 50 x h 200 cm, Frost brings vertical elegance to tight corners, open spaces, or gallery-inspired interiors, offering a sculptural silhouette without visual bulk.

As a brand, Naturedesign continues to lead with intention—fusing heritage techniques with a contemporary design ethos rooted in authenticity. Each creation speaks to its Northern Italian roots, where craftsmanship is not just tradition but identity. In a world that moves fast, Naturedesign chooses to move meaningfully—crafting pieces that are honest, enduring, and quietly transformative. It’s this unwavering commitment to material integrity and artistic restraint that makes Naturedesign not just a part of the home, but part of its soul.