Standard Divano
Standard Divano
Standard Divano
Standard Divano
EDRA

Standard Divano

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Color: White and Grey
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The Sofa That Moves With You

Meet the EDRA Standard Divano, a sofa that doesn’t just support you, it responds to you. Designed by the legendary Francesco

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Description

The Sofa That Moves With You

Meet the EDRA Standard Divano, a sofa that doesn’t just support you, it responds to you. Designed by the legendary Francesco Binfaré, this revolutionary piece is built around EDRA’s patented Smart Cushions backrests and armrests that adjust at a gentle touch. Each element can be raised, reclined, tilted, or molded into your perfect lounging shape. Want to sit upright with a book, lie back with a tablet, or sink deep into relaxation? Standard lets you choose your moment and shape your comfort.

Luxury That Thinks Ahead

Behind its sleek, effortless appearance is a feat of innovation. The Standard Divano is engineered with a system of modular seats in varying depths and shapes, allowing limitless configurations , from straight lines to sculptural corner arrangements. It’s a perfect balance of form and freedom. The metal frame and molded polyurethane structure provide strength, while the plush Gellyfoam® and synthetic wadding guarantee cloud-like softness. The feet, made from high-quality ABS and PTU, offer discreet durability. Every detail is designed for convenience from the cleverly integrated joints to removable elements that simplify cleaning and customization.

Elegance, From Every Angle

Whether nestled in a modern loft or anchoring a lavish salon, the Standard Divano commands attention with quiet confidence. Its silhouette is soft yet structured, refined yet relaxed and yes, it looks just as beautiful from the back as it does from the front. Available in both fixed and sectional modules, this sofa can be tailored to any space and lifestyle. Upholstered in premium leather or fabric, its versatility is matched only by its comfort. Born from decades of design exploration, the EDRA Standard is not just a sofa it’s a new benchmark in luxury living.

About The Artist

EDRA

EDRA is not just a furniture brand ,it's a movement in design. Born in Tuscany in 1987, EDRA was founded by Valerio and Monica Mazzei, who transformed their family's heritage into a cutting-edge force in contemporary living. Together with art director Massimo Morozzi, they redefined the meaning of comfort and aesthetics, introducing the world to furniture that stirs emotion, pushes boundaries, and lives like art.

At the core of EDRA’s vision is a commitment to materials and technology that elevate everyday living. From their proprietary Gellyfoam® to pioneering construction methods, every piece is engineered for both beauty and indulgence. But beyond the innovation lies something deeper ,a belief that furniture should feel personal, sensual, and timeless.

Francesco Binfaré, the artist and designer behind the Standard Divano, embodies this spirit to its fullest. Known for his emotionally charged creations, Binfaré sees design as a form of storytelling. With the Standard, he introduces a sofa that listens to your body with independent, adjustable backrests and a modular form that adapts to your mood, your posture, your life. It’s not just seating, it's freedom in upholstered form.

The Standard Divano is more than a sofa, it's a living sculpture that molds itself to your world. Whether placed in a grand salon or a minimalist loft, it brings a presence that is both commanding and comforting. Designed for those who value beauty with soul, the Standard is a piece that invites you to lounge, connect, and simply be.

Style Guide

EDRA Standard Divano’s modular design and intelligent Smart Cushions bring a new kind of versatility, making it ideal for interiors that prioritize both luxury and lived-in ease. Whether styled in a serene retreat or an expressive salon, this piece invites thoughtful placement and tactile layering to bring out its full sculptural and functional beauty. The following style guide offers practical suggestions on where to place it and how to enhance its presence with design accents.

Ideal Placement:

  • Living Rooms with Modular Freedom: The Standard Divano thrives in spacious living areas where its sectional layout can be fully expressed, ideal for open-plan homes, penthouse lounges, or media rooms.
  • Contemporary Salons and Family Lounges: It’s a natural fit in spaces that blend elegance and ease—where aesthetics meet functionality, and comfort is non-negotiable.
  • Boutique Hospitality Suites: Whether in a luxury hotel suiate or high-end waiting area, its customizable form and plush seating elevate the guest experience.
Standard Divano
  • Creative Studios and Design-Focused Workspaces: In art studios, fashion ateliers, or architectural offices, the Standard Divano offers a stylish and flexible seating solution—perfect for informal meetings, brainstorming sessions, or simply unwinding in style between projects.

Styling Tips:

  • Let the Form Speak: Avoid overcrowding. Let the sculptural quality of the Smart Cushions shine by keeping accessories to a minimum.
  • Play with Asymmetry: Use throw pillows and cozy throws to mirror the sofa’s modular creativity—place them off-center or layered to echo the sofa’s fluidity.
  • Lighting to Frame Movement: Use wall sconces or pivoting floor lamps that mirror the adjustability of the sofa, enhancing its kinetic character.
  • Layer with Softness: A deep pile rug beneath the sectional and boucle ottomans nearby add tactile warmth that complements the Gellyfoam® richness.

From Our Designers

A Curated Styling Tip for Special Effect

Elevate the sculptural elegance of the EDRA Standard Divano by pairing it with the Large gazelle in blue a sculpture crafted by famous Athena Jahantigh. This dynamic sculpture of a gazelle can be placed just behind a corner module or at the end of the sectional to create a sense of motion and balance. The contrast between the sofa’s plush modularity and the sculpture’s lithe presence transforms the space into a living gallery—refined, expressive, and undeniably bold.

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Specification
Dimensions W 370 X L 245 X H 42–63 cm
W 145.75 X L 96.50 X H 16.50–24.75 inch
Material Frame: Steel frame & molded steel mechanisms
Padding : Polyurethane foam & Gel Foam , synthetic wadding
Feet : Molded ABS
Upholstery Options Explore a curated range of fabrics, leathers, and velvets in various colours and textures.
Contact our design team to discover the options available.
Possible Arrangements This sofa is a fully Modular & customizable sofa. Speak to our design team to explore bespoke seating options.
Country of Origin Italy
Upholstery Faux Fur Fabric
Contact our design team to discover the options available.
Color White
Standard Divano
FAQ

Yes, the Standard Divano offers modular flexibility with various seat shapes, allowing for both fixed and sectional compositions tailored to your space.

The sofa features a metal frame with padding made from Gellyfoam® and synthetic wadding. The feet are crafted from durable ABS and PTU materials.

We recommend professional upholstery cleaning for fabric versions. For regular care, gently vacuum with a soft brush attachment and spot clean with a mild, fabric-safe solution.

Yes, the modular pieces are connected with a clever molded element that allows easy disassembly for repositioning, cleaning, or transport.

Standard is available in a wide range of EDRA-approved fabrics and leathers to suit your interior palette and tactile preferences. You can get in touch with our Design team to know more about the customization options.

Not at all. We offer complimentary white-glove delivery and assembly for all our furniture pieces. Our team will carefully assemble the product in your space, ensuring everything is perfectly set up before they leave. All you need to do is sit back and enjoy your new piece.

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