Revolutionary innovations like Gellyfoam® and Smart Cushions, paired with a relentless dedication to quality, ensure each Edra creation is as enduring as it is elegant. Rather than Edra, it is a symbol of Italian design at its finest—where innovation, craftsmanship, and creativity come together to create truly original furniture. The brand was founded in Tuscany in 1987 by Valerio and Monica Mazzei, who transformed their family’s furniture business into a leader in cutting-edge design. Alongside Massimo Morozzi, Edra’s first artistic director, they set out to make what they called superlative furniture—pieces that combine advanced technology with the soul of handmade artistry. Rather than follow trends, Edra creates timeless designs that are bold, beautiful, and built to last. Every piece reflects a passion for comfort, quality, and the idea that great furniture should feel as good as it looks. Rather than chase fleeting trends, Edra creates timeless designs that transform spaces and elevate everyday living into a sensorial experience.

At the heart of Edra’s most iconic pieces is Francesco Binfaré, a master of emotional design and storytelling through objects. Often described as a poet of form and function, Binfaré’s work is guided by a philosophy that sees design not simply as visual artistry, but as a language of connection, memory, and presence. His avant-garde explorations and deeply introspective approach have made him a revered figure in Italian design. Each of his creations is intended not just to be seen but to be felt—inviting a personal, emotive interaction between the object and its user. His signature style weaves technical mastery with a profound sensitivity to human experience, making his designs both intellectually compelling and viscerally moving.

With the Grande Soffice, Francesco Binfaré distills his design philosophy into a monumental sculpture of calm and luxury. This extraordinary sofa merges the elegance of classical ideals with the relaxed ease of contemporary living. Its voluminous proportions and gentle, flowing lines create an inviting presence, while the innovative reclining Smart Cushions adapt intuitively to the body. Through this piece, Binfaré captures the essence of Edra’s mission: where design meets emotion, and where living becomes art.